Building Critical Business Expertise – Business Simulation

Trainer Profile

Georg ZIHR

Public Procurement Excellence

Senior Lecturer
Management Accounting and Control Group
WU Vienna University of Economics and Business, Austria


“The head is round so that thoughts can Change direction.” (F. Picabia) 

Professional Background

Current Position:

  • Senior Lecturer at the Institute of Management Accounting and Control Group, WU Vienna

Career History:

  • 2001-2005: University Assistant, Institute of Cooperatives
  • 1999-2001: Research Assistant, Institute of Cooperatives
  • 1997-1999: Head of Academic Dean’s Office

Educational Background

  • 2004: Doctoral studies, Business Administration at WU Vienna
  • 1987-1993: Degree program in Business Administration, WU Vienna


Overall Objectives of the Module

After completing the module, the participants will be able to:

  • Thinking and acting in logistics-processes (supply chain)
  • Recognizing and formulating the general conditions for commercial success
  • Experiencing relationships in business management by adopting a holistic approach
  • Defining goals and strategies, and realizing them in an environment in which
    economic and ecological factors play significant roles
  • Understanding business management data and implementing practical, relevant decisions and knowledge
  • Safeguarding against non-payment
  • Learning to use the instruments of cost accounting, income analysis, product costing, and marginal costing
  • Handling complex decision-making situations under uncertainty and time constraints
  • Developing a sense for the basics and a holistic view on business
  • Learning to think and act in an inter-disciplinary way
  • Learning how to define and solve problems
  • Practicing effective communication through visualization
  • Arriving at decisions within a team by using personal computer-supported planning models