Module: Convincing Communication and Presentation

Overall Objectives of the Module

After completing the module, the participants will be able to:

  • Develop a thorough understanding of effective communication and to apply that understanding in a wide variety of social contexts and situations,
  • Prepare and make effective presentations that inform the audience and/or persuade people to act or to share a certain goal,
  • Identify and interpret critical aspects of nonverbal communication,
  • Use media professionally to support their communication, e.g. their presentations and their meetings,
  • Develop the skills required to evaluate social situations and the interests of the people involved in these situations, to facilitate meetings as well as to identify and deal with (potential) social conflicts


Trainer Profile


Public Procurement Excellence

Head of the Institute and full Professor Business Education
WU Vienna University of Economics and Business, Austria

“Per aspera ad astra.” (Seneca)

Professional Background

Current Position:

  • Full professor of Business Education at WU since 2016
  • Head of Institute for Business Education at WU since 2016
  • Head of the academic Programme “Social Skills” at WU since 2011

Career History:

  • 2003-2016: Associate Professor at WU
  • 2006-2012: Member of the Austrian Council of Universities of Applied Sciences
  • First vice-president of the Austrian chapter of the International Society for Business Education
  • Representing WU as an Affiliate Member of the OECD International Network on Financial Education (INFE)
  • 2000-2003: Managing director of an association for the cooperation of business and schools commissioned by the Austrian Economic Chamber and the Austrian Savings Banks Association
  • Editor and co-author of the textbook “Social Competences in Management”, Facultas, Vienna 2013, and numerous textbooks for business studies at Austrian business schools and Colleges, Manz, Vienna

Educational Background

  • 1998-2003: Habilitation i.e. post-doctoral qualification at WU
  • 1995-1998: Doctoral studies at WU
  • 1990-1995: Degree Programme in Business Education at WU